Cross section drawings
Architects can be a tad stuffy, but the architects at Populous are different. They design buildings for a unique audience – sports fans. Most of the architects are sports fans themselves, so they know how important it is to get the fans on board when they’re designing a team’s new home stadium. We wanted to create a fun way of updating them on new project developments and came up with the idea of using illustrated cross sections like the ones you’d see in kids’ books to bring the buildings to life. I worked with an illustrator at Scriberia to create these detailed images, which have been used in magazines, match day programmes, club museums and on websites.